Design system · derived from imgmedia.ca

The tokens & signature elements that make IMG unmistakable.

Extracted from the live site (Dembrandt) and rebuilt on Tailwind tokens — a single source of truth. Each block: what it is and the tokens it uses.

← Home replicaSection library →

01

Colour

--brand

#ff0000

primary / CTA

--brand-press

#d40000

hover/active

--accent-text

#c20000

red as TEXT (AA)

--teal

#3b7d74

secondary band

--contrast

#161616

dark band

--card-dark

#262321

dark cards

--ink

#1f1c1a

body text

--muted

#6b6663

secondary text

--bg

#f8f3ec

page base

--surface

#ffffff

cards

--tint

#ede6dd

band tint

--deep

#e2dbd2

band deep / lines

02

Typography

Poppins display

headings · font-sans · wt 500/600 (jaf-peacock substitute)

Poppins body — the workhorse for paragraphs and UI copy.

body · font-sans · wt 300–600

Eyebrow / kicker

font-mono · IBM Plex Mono · uppercase · red dash before

Signature accent

font-script · Caveat · for names/signatures

+520 %

.figure · wt 900 · for stats & metrics

03

Buttons & controls

Badge

.btn-red (rounded-full, bg-brand) · .btn-ghost (border-line) · pill outline · radii 5/24px

04

Signature elements

The distinctive, memorable components — the brand's flow lives here, not in a separate phase.

asterisk mark

max(V)™ spark

circular badge

img
media

red CTA card

Obtenez votre consultation gratuite !

Parler à un expert

dark stat card

BeautySense

+520 %

stat (cream)

Loyauté client

+50

Clients fidèles depuis 5 ans+.

05

Icon set

img_60
img_61
img_62
img_63
img_64
img_65
img_66
img_67
img_71
img_72
img_26
img_27

red line-icons, sourced from the page's Cloudinary set (recolor via brand token)