Turn the most expensive clicks on Google into signed cases
MaxV™ builds your campaigns around qualified case inquiries: dedicated intake landing pages, Enhanced Conversions tracking, and bidding that learns from consultations, not clicks.
Clicks are not case inquiries, and you pay for both
Most law-firm Google Ads accounts underperform because they optimize for clicks and form fills instead of qualified case inquiries. Legal keywords rank among the priciest on Google, so every wasted click costs you more than almost any other advertiser pays.
Premium clicks, thin returns
You pay top-of-market cost per click, then watch most of those clicks leave without ever booking a consultation.
Wrong-jurisdiction inquiries
Click-optimized accounts pull in people outside your area and outside your practice. Your team fields matters it can never sign.
Intake time drained
Every unqualifiable call still has to be answered, screened and declined. That is paid hours spent on cases you were never going to take.
Agencies make it worse
When the agency reports on clicks and form fills, it tunes the account to produce more of them, not more cases worth a partner's time.
Budget gone before the right case calls
Spend exhausts on tire-kickers and dead-end leads, so the matter you actually wanted to sign never sees your ad.
See where your spend is leaking
Get my law firm quoteFrom click to qualified consultation
Define a qualified inquiry
You tell us what a case worth a partner's time looks like: practice area, jurisdiction, and matter value. Now the account chases the right inquiries, not raw volume.
Build segmented campaigns
We build Search and Performance Max campaigns split by practice area and intent. Your budget reaches people ready to talk to a lawyer in your jurisdiction.
Launch intake landing pages
Dedicated intake pages are built inside the MaxV™ retainer, never as an upsell. Each click lands on a page made to turn an inquiry into a booked consultation.
Wire qualified-inquiry tracking
We connect GA4, Google Tag Manager, and Enhanced Conversions to your intake. The account learns from real consultations instead of counting clicks and junk form fills.
Shift to value-based bidding
Once enough qualified-inquiry data lands, bidding moves to tROAS and value-based targets. Spend follows the consultations your intake team can actually sign.
See the full method
Want the mechanism in depth before you commit? Read the full MaxV™ lead generation methodology, then get a quote built on your caseload.
Urgent and considered matters get different account builds
Urgent matters: criminal and family
High-urgency keywords pull "right now" intent. Landing pages put the call and intake form first, and negatives screen out wrong-jurisdiction searches before they cost you.
See the urgent-matter build →
Considered matters: business and estates
These inquiries weigh options before they reach out. Campaigns segment by service, and landing pages answer process and fit questions so the consultation request comes from a qualified prospect.
See the considered-matter build →
Immigration: intent-led segmentation
Search and Performance Max split by the specific pathway each searcher needs. Negative-keyword sets filter out queries you do not take, so the budget reaches inquiries your intake team can actually advance.
See the immigration build →
Tell us your practice area
Get a campaign structure outline mapped to the matters you sign, plus a flat-rate quote. No contract.
Get a structure for my practice area →Results we can name, from accounts built on the same mechanism your firm needs.
Entreprises MST
3×
Qualified leads versus baseline. Operator-verified.
Pretech
3×
Qualified leads versus baseline. Operator-verified.
Comairco (industrial)
−39%
Cost per qualified lead. Operator-verified.
Your practice area
[CONTENT NEEDED]
Legal-sector result pending: firm or practice area, one metric, timeframe. The same MaxV™ mechanism above optimizes for inquiries worth a partner's time.
[TESTIMONIAL — CONTENT NEEDED: one legal-sector quote, name, firm, one-line result]
“Excellent service. A professional, responsive and highly competent team. Our Google Ads landing pages have performed far better since we started working with them. I recommend them without hesitation.”
Flat retainer vs. fees that grow with your spend
Straight Answers Before You Spend a Dollar
How fast until qualified case inquiries start arriving?+
The honest answer is in phases. Campaigns can run and collect inquiries early, but tROAS value bidding needs real conversion data before it optimizes toward consultations worth a partner's time. The first weeks gather that data through Enhanced Conversions and GA4/GTM. Performance sharpens once the account has enough qualified-inquiry signal to learn from. We set the timeline expectation with you up front, not after you have spent.
What budget does legal CPC reality actually require?+
Legal keywords rank among the priciest clicks on Google, so the question is not a flat number, it is the math. Your budget has to clear the cost of enough clicks in your practice areas to produce conversion data, then keep producing qualified inquiries once bidding optimizes. We work that math against your practice areas and jurisdiction before you commit, so the quote reflects your caseload, not a template.
Who approves the ad copy before it runs?+
Your firm does. Every ad and landing page goes to you for review and approval before launch, so your professional-conduct obligations are protected. Nothing publishes that your firm has not signed off on. [VERIFIED ANSWER — CONTENT NEEDED: confirm any law-society advertising-rule compliance experience to state as a credential here.]
Are intake landing pages an extra cost?+
No. Dedicated intake landing pages and the CRO behind them are inside the MaxV™ retainer, not an upsell. Paid traffic lands on a page built to turn clicks into qualified inquiries instead of a generic homepage. One translated Google review from a client confirms their landing pages performed far better after we started working together.
What happens if we decide to stop?+
You walk away whenever you want. There is no contract, just a flat retainer we re-earn each month. The Google Ads account, the campaigns, and all the data stay yours. Nothing is held hostage if the relationship ends.
See what Google is learning from your account before you commit
- ✓A concrete read on the signals your account feeds Google, and where spend leaks
- ✓Flat retainer, no contract, fees that never scale with your spend
- ✓You speak with Nathanaël Morin, Partner and Director of Technology
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote