Loan-Intent Leads from Google Ads, Qualified by MaxV™ and Tracked to the Call
Pre-qualifying landing pages, call tracking and Enhanced Conversions teach Google's bidding to chase fundable applicants, not form fills. Flat retainer, no contract.
A cheap lead that never funds is the most expensive lead you can buy
For lenders, cost per qualified lead, not cost per inquiry, is the metric that determines Google Ads profitability. Lending clicks are expensive, so a form full of rate-shoppers and applicants who will never fund quietly drains the budget that should be reaching fundable borrowers.
Lending clicks cost more
Loan and mortgage keywords sit among the priciest in Google Ads. Every wasted click on those terms costs real money before anyone fills a form.
"Leads" that never fund
A generic agency reports volume as a win. But rate-shoppers, students and applicants who can't qualify look like leads on a dashboard and like losses on your books.
Pricing that rewards spend
Percentage-of-spend pricing pays the agency more as your budget grows. That incentive chases inquiry counts, not the funded loans that pay your bills.
The metric that pays out
Cost per inquiry flatters the report. Cost per qualified lead tells you what each fundable applicant actually costs to acquire.
The phone-first blind spot
Many borrowers call instead of filling a form. When those calls go untracked, Google learns from the wrong signals and keeps buying the wrong clicks.
See your real cost per qualified lead
Get my free account auditHow MaxV™ filters loan intent before you pay for the click
Reach borrowers by loan intent
Your Search, Performance Max and Demand Gen campaigns are built on loan-intent queries and audience signals. You reach people searching for the loan products you actually fund, not generic clicks.
Pre-qualify on the landing page
Landing pages built for paid traffic ask loan type, amount and situation up front, as part of MaxV™. Rate-shoppers self-select out before they ever count as a lead, so your team talks to fundable applicants.
Capture the call, teach the bidding
Call tracking scores phone-first inquiries as loan intent so they are never lost. GA4, GTM and Enhanced Conversions feed that qualified-lead data into tROAS, so Google learns what a fundable applicant looks like and bids toward them.
Built for the way borrowers actually search
Capture high-intent loan searches
Search ads meet borrowers the moment they type a loan query. Loan-intent keywords feed your pipeline applicants who are already shopping to fund.
See how Search fills your pipeline →
Cover every Google surface borrowers touch
Performance Max extends reach across Search, Display, YouTube and more. With qualified-lead signals feeding it, the bidding chases fundable applicants, not cheap clicks.
See how Performance Max widens reach →
Reach in-market borrowers before they search
Demand Gen puts you in front of people weighing a loan but not yet querying. You build pipeline ahead of the moment a competitor's Search ad would catch them.
See how Demand Gen builds early demand →
One qualification layer across all three
MaxV™ wires the same loan-intent signals into every campaign type. Call tracking and Enhanced Conversions teach each one what a fundable applicant looks like.
See how MaxV™ ties it together →The same qualification mechanism, proven across lead-gen accounts.
Comairco
−39%
Cost per qualified lead, after we optimized bids toward qualified inquiries.
Entreprises MST
3×
Qualified leads versus their baseline.
Pretech
3×
Qualified leads versus their baseline.
Lender or finance case
[CONTENT NEEDED]
These wins are cross-sector. The qualification mechanism transfers; a finance-vertical result lands here once verified.
What clients say about working this way
Our Google Ads landing pages perform much better since we started working with them.
Very professional. His approach is highly focused on the results you expect.
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Flat retainer vs. percentage of spend
Lender & finance Google Ads, answered
How do you measure a qualified loan lead?+
A qualified loan lead is scored through call tracking, pre-qualifying landing pages and Enhanced Conversions, not by counting form fills. Phone inquiries are captured and scored for real loan intent, so rate-shoppers don't get reported as wins. That qualified-lead data feeds GA4 and Google's bidding, teaching the algorithm what a fundable applicant actually looks like.
Do you handle Google's financial-services ad requirements?+
Campaigns are built within Google Ads financial-products policies for lending and finance advertisers. [VERIFIED ANSWER — CONTENT NEEDED: confirm whether IMG Media completes Google financial-services advertiser verification for client accounts, and name any regulated-lending verticals it declines.]
What does the flat retainer include?+
The flat retainer covers Search, Performance Max and Demand Gen management, the landing pages built to pre-qualify your paid traffic, and your GA4 and GTM tracking setup. Pricing is a flat fee with no contract, so there's no motive to inflate budgets or count junk inquiries as wins. You re-earn the relationship every month on results.
How fast will I see results?+
Early weeks go into tracking setup and the bidding learning phase, where Google gathers enough qualified-lead signals to optimize confidently. Until call tracking and Enhanced Conversions are feeding clean data, the algorithm can't chase fundable applicants reliably. Timing depends on your budget, sector and volume, so a free account audit shows you a realistic picture before you commit.
See your real cost per qualified loan lead
- ✓A read on what Google is learning from your current signals
- ✓Where loan intent leaks: untracked calls and wrong conversion signals
- ✓Flat retainer, no contract, Google Partner. Available in French and English
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote