Search, PMax and Demand Gen stacks with tROAS targets set by product margin, category and season — built on GA4, GTM and Enhanced Conversions tracking verified before we scale spend.
GA4, GTM and Enhanced Conversions are audited and confirmed before a dollar scales. Smart Bidding learns from the signals you feed it — bad data means bad bids.
Search, PMax and Demand Gen are split by product line, region and campaign priority — not merged into one blanket structure that averages away your best margins.
A 4× ROAS on a 15%-margin SKU loses money. Per-category tROAS targets treat a 60%-margin SKU differently than a 15%-margin one — because they are different.
Landing-page performance is optimized as part of the stack, not sold separately. Revenue is the report metric; clicks and impressions are not.
Beauty eCommerce
Beautysense
ROAS +300% — operator-verified result running Search and PMax with tROAS targets set by product margin and season.
Auto Parts eCommerce
Hitchweb
Revenue +25% YoY — operator-verified result on a complex feed with B2B and B2C traffic managed in a segmented stack.
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[CONTENT NEEDED: one-line result tied to a specific mechanism or metric, operator-verified.]
5★ average
Google Reviews
'Clear follow-ups, fluid communication.' — Krystel Blanchette. Partner-led account oversight named across multiple reviews.
Seasonality, margin variance by SKU, PMax + Demand Gen for new-customer acquisition. Verified client: Beautysense, ROAS +300%.
Complex product feeds, B2B and B2C crossover, high SKU count. Verified client: Hitchweb, revenue +25% YoY.
If your conversion data is broken, margin bidding is impossible. We fix GA4, GTM and Enhanced Conversions before any spend scales.
[CONTENT NEEDED: additional vertical spoke or confirm hub handles all remaining verticals with the same stack methodology.]
PMax runs inside a stack split by product line and priority, alongside Search and Demand Gen. First-party GA4 and Enhanced Conversions data keeps bidding signals visible and auditable.
No contract. Flat monthly retainer. We re-earn the account every month — if the results aren't there, you're not trapped.
Beautysense (ROAS +300%) and Hitchweb (revenue +25% YoY) are named, operator-verified clients you can ask about directly. No anonymized case studies.
That's exactly what per-category tROAS is for. A blanket target treats a 15%-margin SKU and a 60%-margin SKU the same; per-category targets do not.
A partner (Nathanaël Morin or Martin Genesse) oversees every account directly. Reviewers name Nathanaël by name as 'very professional and results-focused.'
Prenons le temps de se connaître pour établir une stratégie sur mesure ensemble.