Five plain-language guides built on the MaxV™ benchmark and our own published pricing and contract standards, so you can evaluate any agency. Including this one.
The full selection framework. Start here. Settles: which four criteria to evaluate, in order, before you sign anything.
Flat retainer vs. percentage-of-spend. Settles: whose incentives your management fee creates and what to demand in writing.
Settles: exactly what you must legally keep — your account, your data and a clean exit — before any contract is signed.
The MaxV™ benchmark for judging the actual work: qualified lead value over raw volume. Settles: how to grade the agency's method.
10+ year client
Robert Ste-Marie
Impeccable service and great integrity — named explicitly, over a decade of continuous engagement.
Google review
Naomi Burney
Landing pages performing much better — outcome tied directly to what the guides teach buyers to demand.
Google Partner (current)
IMG Media
Verified certification — no inflated Premier or top-3% claim, which itself signals the honesty the guides describe.
/en/our-model/
Our Model
Flat retainer, no contract, account-ownership terms published publicly — graded against our own selection criteria.
How to audit your current account for leaking budget. Settles: whether your spend right now shows the warning signs.
These criteria are agency-agnostic. IMG Media meets them in public: flat retainer, no contract, named MaxV™ method, current Google Partner.
No contract, you own your account, you pay clicks directly. The guide spells out what to demand — our own terms match it.
Qualified lead value over raw volume, with landing-page performance built in. A named, documented method, not an adjective.
Flat retainer model, no percentage-of-spend fee, no lock-in. Full detail at /en/our-model/ — readable before any conversation.
Reading about garbage spend is step one. Having a Google Partner run the checklist on your account is step two — free, no contract.
Agency-agnostic. The pricing, contract and benchmark criteria apply to any Google Ads agency. You can use them to evaluate IMG Media or any competitor.
MaxV™ optimises for qualified lead value over raw volume and includes landing-page performance for paid traffic. Full detail at /en/maxv-method/.
No. Flat retainer, no contract. You keep your account and data regardless of whether you engage after the audit.
Because the criteria are only credible if the agency meets them publicly. Our pricing model and contract terms are posted at /en/our-model/.
Go directly to /en/resources/google-ads-red-flags-garbage-spend-audit/ — it covers how to audit a live account for leaking budget.
Prenons le temps de se connaître pour établir une stratégie sur mesure ensemble.