eCommerce tracking that feeds Google's bidding real revenue, not guesses
Your GTM container rebuilt, GA4 purchase events wired to true order values, Enhanced Conversions on first-party data. It's the data layer of MaxV™, and it's what tROAS bids on.
When GA4 and Google Ads don't agree, your bids pay for it
Google's tROAS bidding sets bids from your reported conversion values. When those numbers are wrong, the algorithm raises bids on the wrong products and starves the right ones. The waste hides inside reports you already stopped trusting.
Purchase counts that don't match
GA4 reports one number of orders. Google Ads reports another. You can't tell which one is real.
Order values missing or doubled
Some purchases come through with no revenue attached. Others fire twice and inflate the value. Either way, the ROAS you see is fiction.
Conversions dropped by privacy limits
Browser and iOS privacy changes quietly cut real sales out of your data. The conversions happened. Google just never counted them.
The algorithm bids on the wrong winners
tROAS pours budget into products that only look profitable. The products actually driving revenue get starved because their data is broken.
Wasted spend you can't see
You can't catch the leak by reading the dashboard, because the dashboard is the thing that's wrong. The waste stays invisible.
If all three numbers match, you don't need us
Get my tracking quoteBuilt in a fixed order, so tROAS bids on real revenue
GTM container rebuild
We audit your Google Tag Manager container and rebuild it as one source of truth. Dead tags get removed, duplicates get cleaned up. You end up with a container you can actually trust.
GA4 events with verified values
We wire your GA4 ecommerce events so every order fires once, in the correct currency, with its true value. No double-counted purchases, no missing revenue. Your numbers finally match what your store sold.
Enhanced Conversions, then handoff to tROAS
We add Enhanced Conversions so hashed first-party checkout data recovers conversions browser privacy limits would drop. Once the data is trusted, it feeds value-based bidding. That handoff is where the full eCommerce Google Ads program this data layer powers takes over.
What gets built, verified and reconciled
A GTM container you can trust
Your tags get audited, rebuilt and governed in one place. No duplicate fires, no orphaned tags quietly inflating your numbers.
Quote my GTM rebuild →
GA4 events with real order values
The full ecommerce path is wired, from view_item through purchase. Each purchase carries its true order value, so reports show revenue instead of counts.
Quote my GA4 setup →
Conversions privacy would have dropped
Enhanced Conversions sends hashed first-party data from your checkout to Google Ads. It recovers sales that browser privacy limits would otherwise lose, then gets diagnosed until it reports clean.
Quote my Enhanced Conversions →
Which number to bid on
GA4 and Google Ads report differently because they count and attribute differently. We reconcile the two and tell you which figure tROAS should trust for bidding.
Quote my attribution review →Clean data first, then the results
Hitchweb · auto parts
With the data layer rebuilt first, Hitchweb grew revenue 25% year over year.
Tracking was the foundation the campaign stack was built on, not the sole cause. See how the auto parts campaign stack used this data. [CONTENT NEEDED: one tracking-specific detail, e.g. what was broken before the rebuild.]
Beautysense · beauty & cosmetics
On accounts running this stack, Beautysense grew ROAS over 300%.
tROAS bids on the numbers it is fed, so the values came first. See the beauty eCommerce campaign side. [CONTENT NEEDED: one tracking-specific detail, e.g. one before/after data point.]
How to read these stories
The data layer is what every result here stands on.
Both outcomes come from operator-verified accounts. GTM, GA4 purchase values and Enhanced Conversions were built before bidding ever optimized to them.
Credentials
Certified & accredited
Ten years, no contract, still here
“IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.”
Tracking and attribution, answered straight
Why do GA4 and Google Ads report different conversion numbers?+
They count differently. Google Ads credits a conversion to the day of the ad click and uses ad-click attribution, while GA4 reports against the session and its own attribution model and lookback window. Same purchases, two counting rules, two totals. The fix is knowing which number to bid on, which is exactly what the reconciliation step resolves.
What is Enhanced Conversions, and is it a privacy risk?+
Enhanced Conversions sends hashed first-party customer data from your checkout to Google Ads, recovering conversions that browser privacy limits would otherwise drop. The data is hashed before it leaves your site, it is Google's own product built for this, and it runs on first-party data you already collect at purchase.
Do I need my developer involved?+
Usually very little. Most of the build lives in Google Tag Manager, which keeps changes out of your site code. Some platforms need a small data layer snippet added at checkout, and if yours does, we tell you exactly what's required up front.
Will fixing tracking alone improve my ROAS?+
Honestly, tracking is the foundation, not the whole house. Clean data makes tROAS bid on real revenue instead of guesses, so spend stops chasing the wrong numbers. The campaigns still do the work. The full campaign side lives in the eCommerce Google Ads program this data layer powers.
What does the engagement cost?+
A flat retainer with no contract. The exact figure depends on your platform and the state of your current setup, so it's quoted per build. No contract means the data has to keep proving itself every month. Get my tracking quote.
See what Google is actually learning from your conversion data
- ✓A concrete read on your GA4, GTM and Enhanced Conversions setup
- ✓Where tROAS is bidding on numbers that don't match real revenue
- ✓Flat retainer, no contract, before you commit to anything
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote